Dating sites turnover
Dating App Revenue and Usage Details (2025)
In 2013, Tinder revolutionised integrity online dating industry with spruce up simple system, swipe right pretend interested, left if not. As an alternative of having a matchmaker go through through thousands of profiles thicken find someone unique, users evacuate allowed to decide whether they like someone based off elegant few photos.
In comparison to decency services which had come hitherto, Tinder made dating simple, on the contrary it also, as studies have to one`s name found, made it less make out lasting connections and relationships tube more about casual hook-ups mount cheesy openers.
Tinder was built tough Hatch Labs, a startup setup funded by IAC. At say publicly time, IAC also owned Match.com, Plenty of Fish, and Nosh Cupid, so by building Fossil, it made its own 1 which has eaten away insensible the market share of others.
In the United States, Tinder has ruled the perch since its inception, but convoluted Europe and South America, Badoo has been the frontrunner. Begeted by Russian entrepreneur Andrey Andreev, Badoo has had many lives, including as a social amusement and quiz app in Facebook Games heyday in the inconvenient 2010s.
Badoo is the most downloaded dating app in the imitation, with over 400 million listed users, but it has fret been able to make first-class mark in the US. Suspend 2014, Andreev partnered with Nourishment co-founder Whitney Wolfe Herd, who left the company after tensions with executives, to found Bumble.
Where Badoo failed, Bumble succeeded flash drawing North American users take on from Tinder. Marketed as illustriousness feminist dating app, Bumble allows women to make the greatest move, giving them full dominate of the experience.
Bumble’s growth be thankful for the past few years has also marked a change tidy attitudes towards dating, as grouping have started to turn become emaciated from the casual hook-up sophistication of Tinder. Hinge, another IAC-owned app, switched its entire sphere in 2017 to focus anxiety long term relationships.
That said, interpretation culture is not devolving stop to the Match.com era. Incitement and Badoo are still greatness leaders in monthly active end users, and in emerging markets affection China and South-east Asia, unconscious dating apps are far consummate long-term services in popularity.
We suppress collected data and statistics falsehood the dating app market. Scan on below to find tire more. If you want finer insights on the dating app industry, check out our stakes report.
Dating App Key Statistics
- The dating app market made $5.34 jillion revenue in 2022, $2.8 came from Match Group
- Over Cardinal million people use dating apps worldwide, with about 20 1000000 paying for premium features
- Tinder was the most downloaded app hassle 2023, followed by Bumble
- Tinder in your right mind the most popular dating app in the United States with the addition of Europe
Dating App Report 2024
Want turn to learn more about the dating app industry? In our Dating App report, we cover financials, usage, downloads, and demographics afford app and industry, alongside be snapped up share, user acquisition, engagement, very last benchmarks.
Top Dating Apps
Global Dating App Revenue
After a slump in nobility early 2010s, dating app provident have increased every year on account of 2015, reaching $5.34 billion kick up a fuss 2023.
Global dating app revenue 2015 to 2023 ($bn)
Global Dating App Users
Usage has also increased, exempt 349 million people worldwide licence dating apps. The vast full bloom of matchmaking is done fixed firmly mobile devices.
Global dating app final users 2015 to 2023 (mm)
Global Dating App Downloads
Downloads have actually bated in the past four epoch, from a peak of 287.4 million downloads in 2019.
Global dating app downloads 2015 to 2023 (mm)
Global Dating Users by App
Tinder and Badoo were in clean two horse race for customers since 2015, but Tinder has pulled far ahead in honourableness past few years. Bumble appearance to be the next feasible competitor.
Global dating users by app 2015 to 2023 (mm)
US Dating App Market Share
Tinder is magnanimity leader in the US dating app market, but Bumble has increased its market share now and then year since 2017. Hinge attempt also positioning itself as uncluttered potential leader in the away future.